Organizations and practitioners
Use the CSQ in coaching, team development, innovation programs, training and organizational development to understand how people approach ideas and change.
Using the CSQ in OrganizationsChoose how you want to use it
An Assessment for Organizations and Individuals
The CSQ provides structured feedback for selection, coaching, learning and development.
Individual customers
Explore how you generate, challenge, communicate and implement ideas, and identify ways to broaden your creative performance.
Take the CSQ — £25From assessment to action
What the CSQ Can Help You Understand
Generate and shape ideas
Understand preferences for originating ideas and finding practical ways to improve them.
Approach change
Explore the balance between working within established structures and challenging accepted approaches.
Work creatively with others
Consider how ideas are communicated, promoted and translated into action with other people.
What the CSQ measures
Five Dimensions of Creative Performance
The CSQ describes creative style across five connected dimensions and interprets the overall balance as more adaptive or more innovative.
Creating and Originating
- Generating possibilities
- Developing ideas
Challenging and Risk Taking
- Questioning assumptions
- Taking calculated risks
Adjusting and Changing
- Responding flexibly
- Adapting approaches
Communicating and Selling
- Explaining ideas
- Building support
Executing and Realizing
- Turning ideas into action
- Delivering outcomes
Scores should be considered together and interpreted in relation to the person’s role, goals and circumstances. A high or low result is not automatically a strength or limitation.
The feedback report
What You Receive in the CSQ Report
The structured report combines accessible results with practical interpretation for participants and practitioners.
Overall adaptive–innovative style
Profile across five creative dimensions
Interpretation of characteristic combinations
Likely strengths and possible limitations
Implications for creative work with others
Practical development suggestions
Evidence and technical quality
A Structured Assessment with a Clear Evidence Base
An established adaptive–innovative framework, international comparison data, internal-consistency evidence and construct-related validity are documented in the user manual.
Conceptual model
The assessment framework links clearly defined dimensions to practical behavior and performance.
Comparison data
Results are interpreted using the comparison and scoring information documented in the user manual.
Reliability
Internal-consistency evidence supports interpretation of the assessment scales.
Validity
Relevant construct and criterion-related evidence is presented with development and normative information.
Optional AI-assisted exploration
Explore CSQ Findings More Deeply with AI
After receiving the report, participants and practitioners can use ChatGPT or another capable generative AI tool to explore the findings conversationally.
- Examine how the five dimensions interact
- Relate creative style to a role or project
- Explore situations favoring adaptive or innovative approaches
- Prepare coaching and team-discussion questions
- Develop practical experiments to broaden creative performance
The CSQ report remains the primary source. AI does not score the questionnaire, conduct a new assessment or replace the participant’s experience, relevant context and professional judgment. Output should always be checked against the report.
Purchase the assessment
Choose the CSQ Route That Fits Your Purpose
Organizations and practitioners
Purchase and manage CSQ assessments for candidates, employees, clients, teams or learners through an organizational account.
Open an AccountRequest a free trial →Individual customers
Complete the CSQ online, pay £25 after the questionnaire and receive your personal feedback report immediately.
Take the CSQ — £25View the example report →Supporting materials
CSQ Resources
Example Report
Review the profile, interpretation and development guidance.
View report →User Manual
Review the model, development, scoring, reliability, validity and norms.
View manual →Preparation Guide
Understand the purpose, areas measured and how to complete the questionnaire.
View guide →CSQ Presentation
View a short introduction to the purpose and structure of the assessment.
View presentation →AI Analysis Guide
Explore feedback reports responsibly with ChatGPT and similar AI tools.
View guide →Ready to Use the Creative Style Questionnaire?
Open an account to manage CSQ assessments for others, or complete the questionnaire now and receive your personal report.
For OrganizationsTake the CSQ