Organizations and practitioners
Use the MQ to support engagement, retention, job design, coaching, career development and conversations about person–role fit.
Using the MQ in OrganizationsChoose how you want to use it
An Assessment for Organizations and Individuals
The MQ provides structured feedback for selection, coaching, learning and development.
Individual customers
Identify your strongest motivators and demotivators, consider how well your current role meets them and plan constructive changes.
Take the MQ — £25From assessment to action
What the MQ Can Help You Understand
Identify motivational drivers
See which work conditions are most likely to increase energy, focus and persistence.
Understand job fit
Compare personal needs with current job conditions and responsibilities.
Improve engagement
Turn the profile into focused conversations about roles, goals and development.
What the MQ measures
Autonomy, Relatedness and Competence
The MQ is grounded in self-determination theory and organizes 20 motivational dimensions across three broad domains.
Autonomy
- Freedom and discretion
- Choice and influence
Relatedness
- Connection and belonging
- Recognition and support
Competence
- Achievement and growth
- Capability and challenge
Scores should be considered together and interpreted in relation to the person’s role, goals and circumstances. A high or low result is not automatically a strength or limitation.
The feedback report
What You Receive in the MQ Report
The structured report combines accessible results with practical interpretation for participants and practitioners.
Profile of 20 motivational dimensions
Strongest motivators and demotivators
Current job-condition ratings
Comparison of needs and job conditions
Implications for engagement and job fit
Practical development guidance
Evidence and technical quality
A Structured Assessment with a Clear Evidence Base
The self-determination framework, international reference data, internal-consistency evidence and validity information are documented in the MQ User Manual.
Conceptual model
The assessment framework links clearly defined dimensions to practical behavior and performance.
Comparison data
Results are interpreted using the comparison and scoring information documented in the user manual.
Reliability
Internal-consistency evidence supports interpretation of the assessment scales.
Validity
Relevant construct and criterion-related evidence is presented with development and normative information.
Optional AI-assisted exploration
Explore MQ Findings More Deeply with AI
After receiving the report, participants and practitioners can use ChatGPT or another capable generative AI tool to explore the findings conversationally.
- Identify the strongest motivational patterns
- Explore areas of fit and mismatch
- Relate findings to a role or career decision
- Prepare questions for a manager or coach
- Develop realistic actions to improve engagement
The MQ report remains the primary source. AI does not score the questionnaire, conduct a new assessment or replace the participant’s experience, relevant context and professional judgment. Output should always be checked against the report.
Purchase the assessment
Choose the MQ Route That Fits Your Purpose
Organizations and practitioners
Purchase and manage MQ assessments for candidates, employees, clients, teams or learners through an organizational account.
Open an AccountRequest a free trial →Individual customers
Complete the MQ online, pay £25 after the questionnaire and receive your personal feedback report immediately.
Take the MQ — £25View the example report →Supporting materials
MQ Resources
Example Report
Review the profile, interpretation and development guidance.
View report →User Manual
Review the model, development, scoring, reliability, validity and norms.
View manual →Preparation Guide
Understand the purpose, areas measured and how to complete the questionnaire.
View guide →MQ Presentation
View a short introduction to the purpose and structure of the assessment.
View presentation →AI Analysis Guide
Explore feedback reports responsibly with ChatGPT and similar AI tools.
View guide →Ready to Use the Motivation Questionnaire?
Open an account to manage MQ assessments for others, or complete the questionnaire now and receive your personal report.
For OrganizationsTake the MQ